Why people pay for experiences, not content and why great storytelling and extended relationships will prevail and enable businesses to engage with customers in new ways that go beyond merely selling information, instead creating unique and meaningful experiences.Why the map of tomorrow is centered on “Me,” and why that simple fact means a totally new approach to the way media companies shape content.Why social networks, the openness of the Internet, and handy new gadgets are not just vehicles for telling the world what you had for breakfast but are becoming the foundation for “anchoring communities” that tame information overload and help determine what news and information to trust and consume and what to ignore.One fascinating study, for example, shows that surgeons who play video games are more skillful than their nonplaying counterparts. Through exploring the way our brains are adapting, we gain a new understanding of the positive effect of new media narratives on thinking and action.By understanding how the Internet is creating a new type of consumer, the “consumnivore,” living in a world where immediacy trumps quality and quantity, we see who is dictating the type of content being created.With a walk on the wild side-through the porn industry-we see how this business model is leading the way, adapting product to consumer needs and preferences and beating piracy.Both visionary and practical, I Live in the Future and Here’s How It Works captures the zeitgeist of an emerging age, providing the understanding of how a radically changed media world is influencing human behavior: In fact, as Bilton shows, the digital era we are part of is, in all its creative and disruptive forms, the foundation for exciting and engaging experiences not only for business but society as well. You can read this before I Live in the Future and Here’s How It Works: Why Your World, Work, and Brain Are Being Creatively Disrupted PDF EPUB full Download at the bottom.Īre we driving off a digital cliff and heading for disaster, unable to focus, maintain concentration, or form the human bonds that make life worth living? Are media and business doomed and about to be replaced by amateur hour? The world, as Nick Bilton-with tongue-in-cheek-shows, has been going to hell for a long, long time, and what we are experiencing is the twenty-first-century version of the fear that always takes hold as new technology replaces the old. Here is a quick description and cover image of book I Live in the Future and Here’s How It Works: Why Your World, Work, and Brain Are Being Creatively Disrupted written by Nick Bilton which was published in 2010–. Brief Summary of Book: I Live in the Future and Here’s How It Works: Why Your World, Work, and Brain Are Being Creatively Disrupted by Nick Bilton
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